Born in Gammelby near Vejle in 1970 into a world of fashion, hence his parents are the founders of the Danish brand “Bison”. Jacob is the youngest of three brothers.
Married to Anja since 2002. Together they have three boys, Marinus, Sophus and Pontus. Together with his family, Jacob enjoys traveling and is especially an eager winter sport enthusiast. As a father of three, he does his best to have a good work/life balance. He prefers to exercise and does his best to keep healthy, both his body and mind.
1992: Jacob starts as product manager of the family company, Bison
2005: Jacob joins Minimum (which later acquires the brands Minus and Junk de Luxe)
2017: Jacob sells his shares in Minimum
2017: Together with Lars, Jacob founds SoleShot