Who we are
Lives by the motto: Old ways won’t open new doors
Lars Thygesen, Founder and owner
Born in Esbjerg in 1974. The youngest of two brothers and with parents in the fashion industry with several women’s wear shops. Married to Stine since 2005 with whom he has a daughter, Emilie. Also, a loving dog father to the office dogs – Mads and Frede.
In his spare time, Lars loves to play sports. Right now, he has a ferocious tennis battle going on with his good friend and in general, his competitive sides are pretty obvious.
Lars loves to travel and see the world. He has lived in different countries, and last year he traveled the world with his family.
1995: Lars starts working as a sales manager for the Italian jeans manufacturer, Diesel
2000: Lars acquires a bachelor’s degree in Business Administration and Management from Stamford College in Kuala Lumpur
2003: Lars becomes country manager at Bestseller
2004: Founds the distribution company, SMAC, together with Stine Elmkvist. The company was sold to SuperGroup PLC in 2017.
2017: Together with Jacob, Lars gets the idea of SoleShot and founds the company in the fall of 2017.
You never know how strong you are until being strong is your only choice. Difficult roads often lead to the most beautiful destinations. The more I practice, the luckier I get.
Jacob Fisker, Founder and owner
Born in Gammelby near Vejle in 1970 into a world of fashion, hence his parents are the founders of the Danish brand “Bison”. Jacob is the youngest of three brothers.
Married to Anja since 2002. Together they have three boys, Marinus, Sophus and Pontus. Together with his family, Jacob enjoys traveling and is especially an eager winter sport enthusiast. As a father of three, he does his best to have a good work/life balance. He prefers to exercise and does his best to keep healthy, both his body and mind.
1992: Jacob starts as product manager of the family company, Bison
2005: Jacob joins Minimum (which later acquires the brands Minus and Junk de Luxe)
2017: Jacob sells his shares in Minimum
2017: Together with Lars, Jacob founds SoleShot
Lives by the motto: One beer at the time
You get what you focus on. So focus on what you want. Dream big. Work hard. Stay focused. And surround yourself with inspiring people.