“Innovative” means taking something that is already there and making it better. It means understanding the times we live in and the needs of the modern consumer and combining it with what we are offering.
Being “open-minded” is literally having an open mind to other people as the greatest kind of respect you can offer someone. Really listening and trying to understand what they are telling you. Often you think you know what is being said and then you stop listening.You have already made up your mind before having heard the other person through. That is the opposite of being open-minded.
“Taking care” means that you think ahead. In regard to your fellow man, empathy is the word, and in regard to the environment, taking care means doing what we can to minimize resources used to produce, transport and sell a SoleShot.